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HubSpot sync needs the Starter plan or higher. The 14-day signup trial includes it. Rumorly writes to one CRM at a time, so disconnect Attio first if it’s connected.

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Connect

  1. In Rumorly, go to Integrations → HubSpot and click Connect HubSpot.
  2. HubSpot asks which account to connect and shows the access Rumorly needs: contacts and companies (read and write) and their properties. Approve it and you’re sent back to Rumorly.
  3. Pick the property where you already store the “how did you hear about us?” answer, on Contacts or Companies. Your own single-line text, multi-line text, dropdown and radio properties are listed, likely candidates first. You can skip this if you don’t store the answer in HubSpot yet.
Rumorly then imports every record that has an answer and classifies it. New and changed answers are picked up every 5 minutes. Rumorly’s access is refreshed automatically; you won’t need to reconnect.
Use this if you’d rather not install an app, or HubSpot sign-in isn’t available on your Rumorly server.
  1. In HubSpot, go to Development → Keys → Service keys and click Create service key.
  2. Add the scopes crm.objects.contacts.read, crm.objects.contacts.write, crm.objects.companies.read, crm.objects.companies.write, crm.schemas.contacts.read, crm.schemas.contacts.write, crm.schemas.companies.read and crm.schemas.companies.write.
  3. In Rumorly, click Use a service key instead, paste the key and connect. The key is encrypted at rest.

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What Rumorly writes

Rumorly creates a Rumorly property group with three properties, on Contacts (and on Companies if that’s where your answers are), and writes only to them: Rumorly never edits a property it didn’t create. When you correct a classification in Rumorly, the change is written back on the next sync. Answers that arrive another way (the snippet, the API, a form) are written to the contact with the same email, if there is one.

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See the values in HubSpot

1

Add the columns

In Contacts, click Edit columns and add Rumorly channel, Rumorly source and Rumorly answer.
2

Optional: report by channel

Any HubSpot report or list can filter or break down by Rumorly channel, like any other dropdown property.
On a single contact, the properties are in the About this contact card; search for “Rumorly” under View all properties if they’re hidden.

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Disconnect

Disconnect stops syncing and deletes Rumorly’s copy of the tokens. Values already written to the rumorly_* properties stay in HubSpot. To remove the app’s access in HubSpot too, uninstall Rumorly under Settings → Integrations → Connected apps (or delete the service key). When you erase a person, their rumorly_* values in HubSpot are blanked as well.